Knowing & truly embracing your purpose has always been important for individuals and organisations. Clarity on the big question of WHY you do what you do, for who & for what end is highly correlated with business success & personal fulfilment.

Why should it be even more important now? Because…

• We need to find new reserves of energy & drive to keep going in these difficult times
• We want a compelling reason to jump out of bed each morning
• This crisis has challenged us to rethink our values & role in the world
• We feel an increased desire to help others and make the world better
• We may need to transform how & even what we are doing. (Purpose creates courage & conviction to make important short-term decisions while staying future-focused)
• We want to work for & be customers of purpose-driven organisations whose values align with our own (HBR/ EY The Business Case For Purpose)

There is something so incredibly electric about helping clients land their purpose. That illuminating moment when they see how what they are truly great at & passionate about can impact what the world needs. When we focus on helping others, we create inner fulfilment. Living our purpose is an energy source all by itself.

Some energising examples:

Airbnb:

Tesla:

Janitor:

Consultant: